How To Enhance Your Readership with Cartoons

                                

   It’s time for me to make a commentary on the decreasing use of cartoons in publications. Cartoons abound on Facebook, and that should tell any editor something- what shows up on Facebook is what people really like to see. And in that venue, cartoons are all over the place.

   But nowadays in newspapers and magazines, there are fewer and fewer cartoons. The major mags like the New Yorker, Saturday Evening Post, Playboy, etc. still have cartoons. But many other publications no longer print them.

   So I’d like to make a case here for the value of cartoons in any publication- a newspaper, a magazine, a blog, a website, or whatever someone wants to communicate.

   There are numerous reasons format-wise that a cartoon or “spot illustration” can increase the readability of a page. In today’s attention-splattered culture, having to face a big page of pure text is daunting, no matter how good the article. The page can be broken up somewhat with photos. But a cartoon can make a point that is part of the article, and with color and humor- something everyone seems to like.

   I’ve found that my cartoons at times are placed with an article around them that pertains to the cartoon. The reader first sees the cartoon, is drawn in, and then reads the article. This is a good use of page composition to make the text attractive visually.

   Besides, I know of very few people who can resist reading a cartoon caption once they see the cartoon image! Can you?  Curiosity draws them in.

   Second, in an ideal world, every last square inch of available space would be used in full with articles, photos, and ads. However in the real world, there is often an unused space here and there, especially in the back ad section.

   Here cartoons can be of good use as well. Rather than a bland ad page that most readers will skim over, placing a cartoon in an unused ad space makes even an advertising section interesting to read.

   Here’s an example of cartoon use to enhance text. I did the below cartoon in 2014, just during the time when there was controversy about new laws in California and Western states banning plastic bags. Several papers picked up this cartoon to flag their articles about the proposed new laws and its pros and cons. From this, an important topic was brought to light on the page with a splash of color and humor and a message. This was far more effective than just a page of text.   

   I hope this article helps you in your design of text and pages. It’s all really common sense.

   My private theory is that with all the cartoons and humor on Facebook, and its irresistible draw, there has got to be a connection. How many times have you gone onto Facebook “just to check notifs” and ended up browsing away, hours later? There- I rest my case.

   You are welcome to browse my page for lots of quirky and unusual cartoons with a message, at my website of www.cartoonsbyshelli.com. Put up your feet and have a glass of wine and enjoy!

 Shelli Pruett
Cartoonist, Blogger, Marketer

   

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   It's been awhile since I posted on my cartoon blog so thought to jot a note.

   The life of a cartoonist can be quite lonely. First, of course, is hours of toiling over the cartoon itself, a solitary pursuit. Then, sure, we can share our cartoons with Friends on Facebook or with our families...but any cartoonist with some ambition sends their cartoons in to newspapers and magazines in hopes they will get published.

   That is where life gets lonely. Normally you mail or email in your cartoons...and hear nothing back. You know, even a rejection slip is much us much better than just.....nothing. You at least know you can now send out those cartoons to some other agency, which is valuable. Many high end  magazines won't print stuff that has been published before, so when you send your cartoons into those, they are out of commission indefinitely.

   And where does that leave the cartoonist? It's no fun to make cartoons that never see the light of day and no one gets to share the laugh. After awhile, what's the point? We got into cartooning to have fun and brighten up our own life and those of others.

   One of the things that kept me going in my early days of cartooning was one editor who seemed to enjoy my witty cover letters and would almost always respond to my emails, answering with humorous replies. It let me know someone was out  there in the cartoon ether. Had she not done that, I probably would have given up long ago.

   Since then I've gotten many cartoons published, but I send most to the publications that actually answer up and are, well...friendly. OK, I don't expect the Holy Grail of cartoon mags like the New Yorker to answer up, as they surely get thousands of cartoons each week. But I noticed that even they now have a very artist-friendly site where you can submit a cartoon electronically, track its progress and see when it has been viewed and accepted or rejected. You get closure!

   If any Editor should happen to read this, please consider taking a moment to reply when someone sends in their work. You may end up getting the best out of that artist and get some treasures to print that you might not have gotten otherwise. Letting a submitting artist or writer know the Submission Guidelines if their work is rejected is also a plus.

   That said, now, onto my next cartoon! I'll insert below my latest, which is pure and dorky fun with no pithy message at all. You can see many more quirky cartoons at my website, www.QLCartoons.com:

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